Partnership deck · 2027
Put your brand
on a mission.
I run countries. Here's who I am, what I do, and how we could do it together.
50+
Countries
3,600 mi
Largest continuous triathlon
World first
Crossing Madagascar on foot
2×
MMA champion
As seen & heard on
Who I am
Author of my
own story.
“I build impossible-looking projects and then figure out how to survive them.”
Justin True is an ultra endurance athlete and expedition leader. An Energy Systems Engineering degree, an MMA career, and 50+ countries deep, including a kidnapping in Egypt and bandit country in Madagascar.
The records aren't the point. They're the credibility behind what he does now: leading expeditions that test you, push you, and question you, and go deeper with God along the way.
Every project is built the same way: a clear mission, a crew, cameras rolling, and a brand that gets to be part of the story instead of a logo on a banner.
- Ultra endurance
- Expedition leader
- Former MMA fighter
- Energy Systems Engineer
- Faith-driven
- Documentary in production
What I do
Three things,
done loud.
Mission Iceland
≈105 miles across Iceland's south coast on foot. 5 running days, 12 runners, Justin plus crew. A stage adventure, not a race. 2025 was the recon, 2026 was episode one, 2027 is under construction.
- Aug 15–21, 2027
- ≈105 mi
- 12 runners
- Hot springs, huts, Skógafoss
True Triathlon, the documentary
3,600 miles across America. Swim, bike, and run, May 1 to June 16, 2022. The world's largest continuous triathlon is becoming a feature documentary.
- 3,600 mi
- 47 days
- Feature length
Coaching + community
1-on-1 mental and performance coaching, the monthly What's Cooking training cycle, and Running + Strength: couch to 50K is the new couch to 5K.
- 1-on-1
- Monthly program
- Couch to 50K
The receipts
Records
& world firsts.
- 2017
National 3 Peaks — single-person record
Unsupported solo record across the UK's three highest peaks.
- 2018
Run across Africa — 7,500 miles
Attempt ended in Egypt: kidnapped, accused of spying, and deported. He kept the story — and kept going.
- 2019
World's Strongest Marathon
26.2 miles pulling a 1.5-ton car. Funded a friend's college tuition in Canada.
- 2019
Crossing Madagascar — world first
First person to cross the island on foot — a month through bandit country.
- 2022
World's Largest Continuous Triathlon
3,600 miles across America — swim, bike, and run, May 1 to June 16. Now becoming the True Triathlon documentary.
Who's watching
The people
on the other end.
Runners, fighters, adventurers, and people of faith who want to go deeper. They don't follow for the highlight reel. They follow because he does the thing.
- Trail + ultra runners
- CrossFit and strength athletes
- Adventure travelers
- Faith-driven men and women
- Coaches and fighters
Proof
The camera
is always there.
Iceland 2026. Every crossing ships with a crew, a photographer, and a reel. This is what your product lives inside.
Iceland 2026 · photos @motionhouse_tpa · @goudallc · the crew
Ways in
Three ways
to partner.
Numbers, dates and deliverables get set together on one call. Nothing here is a package off a shelf.
Title partner
Mission Iceland 2027, presented by you.
- Your name on the mission everywhere it's said: the site, the invites, the emails, the crew kit
- Your product in the field with 12 runners and crew for five days
- A dedicated content series from the crossing, cut for your channels and his
- First look at the Iceland footage, with rights to use it
Best for one brand that wants to own the whole story.
Gear & fuel partner
He trains, crosses and recovers in your product.
- Honest, field-tested content from training blocks and crossings
- Tags and links every time it shows up
- Kit on the 12 runners if you want them in it
- Product feedback from 100+ mile weeks
Best for a brand that wants to be seen doing the work, not sponsoring it.
Content partner
Your brief, his story.
- A produced mini-series around one project: a record attempt, a crossing, a training block
- Usage rights for your channels
- A documentary-style edit, not an ad read
- A story your audience will actually finish
Best for a brand with a campaign and no athlete to carry it.
Something else in mind? Say it in the form. The best ones usually start that way.
Let's talk
Tell me what
you're thinking.
Drop your info and Justin reaches out personally. No agency in between.
Justin True
@justin.truee · everywhere